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Retail is increasingly important to Southwold-based Adnams PLC but a lack of focus and attention meant the brand underperformed online. |
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Balancing strategic direction with practical management.2008 “We retained The Curzon Consultancy to overhaul the online business strategy and build a new approach for the brand. The foundations of the brand online were rebuilt. The balance of strategic direction with practical management has established Adnams online as a key contributor to the commercial success of Adnams Retail.” Andy Wood, Managing Director Adnams PLC. “Our online performance has improved markedly. Online sales of wine and gifts have increased by 20% and visits to the site are up by 90%.”
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