Bernard Matthews Farms has a simple but significant ambition for innovation: To make Turkey, the healthiest of meats, the preferred choice of protein for every day and every occasion.
   
 

Bootiful!

2010

We provided strategic marketing support to Bernard Matthews Farms working with the team on strategic planning and a brief for innovation.

The  opportunity is huge. Turkey  is high in protein, lower in fat than almost any other meat and lower in price too. Using only  100% British turkey the challenge is to break out of the Christmas typecast, championing turkey as a great tasting, versatile and healthy meat. There's no shortage of ideas.

"Steve helped run the pitch to identify an Innovation partner. His support to the team was invaluable during a busy period from helping scope the brief, short-list agencies and organise the pitch day".
Matt Pullen, Marketing Director

 

www.bernardmatthewsfarms.com

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Call or email now to discuss your ideas:
E: associate@curzonconsultancy.co.uk
T: 0844 499 1613