KETTLE® Chips voted the UK's coolest snack!
KETTLE® Chips makes it onto the prestigious 2009/2010 CoolBrands list.
We are delighted to see our client KETTLE® Chips today unveiled as a CoolBrand for 2009/10. In fact, KETTLE® Chips has been named as the UK’s coolest snack brand, by the Superbrands organization, beating off competition from Burts, Salty Dog and Tyrrells. This follows independent research administered by The Centre for Brand Analysis amongst influential opinion formers and the British public.
This caps a great year of work with the brand team on a brand strategy encompassing new TV advertising, PR and digital campaigns as well as a summer tie up with The Guardian online.
The annual list reflects the combined opinions of an Expert Council and members of the public, who selected KETTLE® Chips as one of this year’s CoolBrands from an initial list of thousands. The criteria against which brands are judged includes style, innovation, originality and desirability and against tough competition KETTLE® Chips has made it onto this definitive list of cool.
Stephen Cheliotis, Chairman of the CoolBrands council and Chief Executive of The Centre for Brand Analysis commented “KETTLE® Chips inclusion on the CoolBrands list 2009 / 10 shows that KETTLE® Chips is a leading figure in its sector. Competition to be seen as one of the coolest brands in the UK is as fierce as ever and clearly KETTLE® Chips is delivering in the eyes of experts and the public.”
This announcement coincides with the listing of Kettle Foods as the fastest growing savoury snack company in the Grocer Fast 50 which ranks the fastest growing private food and drink businesses in the UK.
Find out more about KETTLE® Chips here.