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In the unbranded world of fresh meat and poultry a shift in marketing is needed to bring Gressingham's remarkable and delicious duck to more people. |
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Delicious Duck2011 2012 At the heart of our thinking is the repositioning of duck from the limited "special occasion" roast dinner to the regular treat in contemporary cooking. We have developed the brand strategy and handle marketing opertions to put the ideas in to action. Recipe marketing, on and offline, alongwith branding, partner promotions, social media, on pack activity and new product development will see the Gressingham brand fulfill its role to lead the growth of the category. Why not try one of the new recipes at www.gressinghamfoods.co.uk. |
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Call or email now to discuss your ideas: |
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