LOVEFiLM and KETTLE® Chips new campaign for the "perfectly simple night in".
We are delighted to announce the launch of a new marketing programme between KETTLE® Chips and Lovefilm, the UK's largest online DVD rental service and entertainment website, to promote the "perfectly simple night in" - your ideal movie and a bag of your favorite hand-cooked chips from KETTLE®.
Our brief was to extend the new KETTLE brand campaign beyond TV, engaging core consumers, driving trial with new audiences and building the brand fanbase for future activity.
There are several layers to the campaign which will reach over 3 million people. Firstly, a KETTLE® branded LOVEFiLM envelope will be sent to LOVEFiLM subscribers during November. This will encourage consumers to choose a film they’ll love by using the KETTLE® Chips Movie Matchmaker on the LOVEFiLM.com website. A host of lovely prizes are on offer to all those who use the Movie Matchmaker, including a state of the art LCD television. In addition, a KETTLE® Chips money off coupon is included in the mail-shot and KETTLE® Chips digital advertising will appear on LOVEFiLM.com.
The promotion with LOVEFiLM coincides with a national television campaign for the brand and KETTLE® Chips Marketing Director, Andrew Slamin says
“The LOVEFiLM promotion clearly positions KETTLE® Chips as part of the “wind down” occasion at home and the TV campaign allows us to communicate the unique benefits of our product in a simple and engaging way. We are confident that our proposition is appealing to consumers and this support activity will continue to drive brand awareness and trial.”
Creative work for the campaign has been produced by LOVEFiLM and ad agency Isobel, while digital agency Soup have developed a supporting e-newsletter campaign.
We say give it a go and find your perfect movie! www.lovefilm.com/kettle-night-in
Find out more about KETTLE® Chips here.
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