What started as “we need a new web site” became a much bigger thought. The brand needed a simple communications idea to bring the KETTLE® Chips proposition to life, drive sales and build the brand; above and below the line, online and off.

 

   
 

Simple and delicious

2008  2009  2010  2011

We worked with the KETTLE® brand team to develop and implement a truly integrated brand communications plan. The brief considered all communications, and the programme started with a new TV campaign and new website. It has moved on to new product launches, new press advertising campaigns, development of social media and innovative large scale promotions. 

"Steve has added real value to our marketing thinking and plans. He has a considered, insightful marketing capability, great interpersonal skills, which allied to a real dollop of hard experience across several sectors leads to great results. Recommended!"

Andrew Slamin, Marketing Director

The brand was first launched in Oregon in 1978 and came to the UK 10 years later. Today KETTLE® Chips is a Grocer Magazine Top 100 brand.

Watch the new TV commercial here.

KETTLE® voted UK's coolest snack. More here

KETTLE® partners LOVEFiLM for the perfect night in. Read more.

 

www.kettlefoods.co.uk

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Call or email now to discuss your ideas:
E: associate@curzonconsultancy.co.uk
T: 0844 499 1613