New product launch - KETTLE® Ridge Crisps.
We've been working with the team at KETTLE® on the launch of a new product range, KETTLE® Ridge Crisps, ridge-cut crisps made the KETTLE way. There are four simple varieties and the range is initially available through Tesco but will no doubt roll out considerably further in the second half of the year, quite simply because they are so good!
Launching a new adult snack range in the UK is not for the feint-hearted, competition is immense. New launches from Red Sky (OK, Walkers) and Phileas Fogg, a relaunch of Walkers Sensations and very aggressive price promotion activity have kept things lively.
The planning has been meticulous, the research results stunning and the early sales very good indeed. Overnight they've become the Curzon crisp of choice! Especially flamed steak flavour, mmmm.
Kettle Foods Ltd under new ownership. More here.
Find out more about KETTLE® Chips here.
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