New KETTLE® Chips campaign launched
A new brand campaign for KETTLE® Chips, "simple is better", is launched today with a new TV commercial, new website and supporting promotional activity.
Over recent months we have worked with our clients at KETTLE® to develop a truely integrated campaign built around a strong, relevant brand idea. That the simpler a food is the better it tastes. It needed to be an idea that works across different media and tonight the campaign breaks with a new TV commercial by ad agency Isobel, who we think have done a fantastic job in bringing the idea to life in such a distinctive, and simple way. Take a look and see what you think.
Link to new Kettle Chips TV ad.
We'll update more on other parts of the campaign over the coming weeks.The work comes at a time of intense competitor activity in the snack market but with this being the brand's 21st year in the UK the new campaign should give the KETTLE® team plenty to celebrate. Happy Birthday!