The Garden Trellis Company

2017-10-16T16:16:00+00:00

Garden Trellis Company

The move to larger premises with greater capacity prompted this exterior design business to re-evaluate their approach to marketing.

We designed a marketing strategy to launch an ambitious push in to online retail as well as restate the brand’s excellent credentials to the all-important professional garden designer and landscaping sectors. Under one brand the plan has built on long established credentials and expertise in bespoke joinery with a radical push in to the online market for quality ready-made products.

With a new website and marketing programme online sales have increased seven fold since the work began and total turnover has almost doubled from when we first began.

www.gardentrellis.co.uk

‘In just 3 years, Steve Curzon’s marketing strategies have proved a powerful point and a lesson all business owners need to learn….Marketing Matters!’
Rebecca Furness, Garden Trellis Company
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Munchy Seeds

2017-10-18T16:17:31+00:00

Munchy Seeds

This established snack brand with an enviable reputation and fantastic product (tastes great and is good for you too!) had built good retail distribution but recognized rate of sale had to improve if they were to hold their position and build significant growth in the future.

We joined the Munchy Crew in September 2015 to provide a complete package of support to manage the marketing for this innovative business; refocusing the brand on great taste and health, rebuilding their online presence and guiding the redevelopment of the brand’s packaging and communications activity.

Interest in the brand is growing and new products are in the pipeline. We’ll have more to report soon but find out more about these “tasty little toasted treats” at munchyseeds.co.uk.

We have been working closely with Steve Curzon and the team for over a year now and the pace at which they move to bring our brand and products up to speed is mind boggling. One of the advantages of bringing a professional like Steve into your company is you gain the years of knowledge for as long or as shorter period as you like, and the results are easy to measure. Our main challenge will be letting him go!

Lucinda Clay, Munchy Seeds
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Gressingham

2017-10-16T16:16:39+00:00

Gressingham

In the unbranded world of fresh meat and poultry a shift in marketing was needed to bring Gressingham’s remarkable and delicious duck to more people who love the taste of duck but just lack the confidence to cook it.

Steve Curzon is retained as Associate Marketing Director to Gressingham and developed a growth strategy based on repositioning duck as an end-of-the-week treat in contemporary cooking. New branding and packaging are helping win the battle on the supermarket shelf. New products, recipe marketing, online and off, and targeted advertising and has raised the profile of duck attracting a new generation of duck buyers

In the year of relaunch sales rose 8% and have continued to grow as more consumers are attracted to the market.

In 2013 Gressingham became the first ever meat brand to be awarded Coolbrand status.

The brand growth has been recognised in the award of a DBA Design Effectiveness Gold Award in 2013, a CIM award for Marketing Excellence in 2014 and the Food & Farming Award for Marketing.

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Wells Wallcovering Installers

2018-04-11T09:50:17+00:00

Wells Wallcovering Installers

Luxury wallcovering installers Wells are known in the interior design industry for being one of the best installers of specialist wallcoverings of all types.

We started working with Wells in September 2017 to provide marketing support for the business to help attract more high quality prestigious projects.

We started by developing a new brand identity, name and symbol to reflect their premium positioning. A new website was designed to appeal to interior designers and high-end homeowners, and the production of all new collateral material began.

We continue to provide day to day marketing support online and offline with a focus on increasing the brand awareness even more.

www.wells-interiors.com

Gardenlink

2018-04-11T09:50:39+00:00

Gardenlink

Gardenlink are an award-winning landscape contractor specialising in the build and completion of garden designs for predominantly high end residential properties. They make the garden designs a practical reality through immense experience in garden construction working to budgets of every scale.

We have developed a new brand identity, symbol and strapline designed to support the distinctive positioning of Gardenlink as an invaluable support to professional Garden Designers. Our work so far has included designing a new brochure, sign boards, pull up banners, stationary, employee uniforms and introducing email campaigns and social media marketing to the business.

The new branding will be eventually be carried across all marketing and operational materials including a new website.

The Barn

2017-10-16T16:00:20+00:00

The Barn

Following the refurbishment of their café in January 2017, the owners of The Barn wanted a marketing plan and support to help them grow their business even further.

Our work with The Barn began in September 2017 providing day-to-day marketing support, against a plan that focused on the wide range of products in the garden centre as well as their on-site café with its range of home cooked foods.

Our work so far has included designing their marketing plan and goals, refreshing the website content and social media activity, introducing email marketing, and creating new photographic and video content.

We are excited to continue working with The Barn to help increase the success of their brand!

Bubble & Squid

2017-07-18T11:59:53+00:00

Bubble & Squid

Still in its early days, Bubble & Squid is an exciting new street food and drink concept – serving delicious Calamari with a glass of bubbles.

We began working with Bubble & Squid in December 2016 and quickly developed a unique brand identity. Before they ventured out and launched in public we designed the food stand that would attend events as well as packaging design concepts, branded merchandise and staff uniforms.

Bubble & Squid has been created by local restaurateur Vernon Blackmore and food entrepreneur Paddy Bishop (of Paddy & Scott’s Coffee). Vernon is the squid, (proof you can trust a skinny chef) who has really nailed the Calamari recipe and Paddy is the bubbles, chats away about nothing and has drunk enough champagne to know what is good. They both saw the opportunity to bring a distinctive yet fun alternative to the traditional burgers and pizza street food offers.

We are delighted to say the plans and hard work have come to fruition – Bubble & Squid has travelled across Suffolk attending many different events such as The Aldeburgh Drink and Food Festival, The Suffolk Show and Opera in the Park. We have helped every step of the way with photography and video at the events to help the boys tell and sell their new story to investors and event owners. And the concept has been a huge success with more events planned for the year ahead and perhaps even a new restaurant outlet or two in the future!

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Wicks Manor

2017-08-21T09:51:42+00:00

Wicks Manor

The Wicks Manor brand is well established regionally but, with an integrated “field to fork” proposition, it has the potential to develop an identity and reputation that is of national relevance.

In fresh food, consumers seek products and brands they can trust – quality produce, farmed and produced to the highest standards by real people who care. These are important qualities and the foundation stones for building a nationally credible meat brand

We joined the team at Wicks Manor in April 2016 to provide a complete package of marketing support to the family farming and butchery business; refocusing the brand on great taste and quality farm made produce; guiding the redevelopment of the new branding and new packaging, rebuilding the brand’s online presence, and increasing communications activity across the board

The family farming and butchery business has recently launched new branding and attractive new packaging across their product range, designed to encourage more people to try great quality, farm made pork produce.  New space-efficient and stylish portrait packs are being introduced across the range to help retailers offer a wider range from their limited fridge space. The interest in the brand is growing amongst both customers, existing major retailers and new buyers.

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Swiss Farm

2017-08-21T09:53:05+00:00

Swiss Farm

A steady customer growth meant that Swiss Farm had the potential to build a bigger brand identity and online presence focusing on their good quality meat at a great value.

We joined the Swiss Farm team in August 2016 to provide marketing support for the business focusing the brand on fresh, good quality meat at a great value. With a complete rebrand, we created a whole new look bringing customers a brand-new website and a greater online presence, along with a new look to the butchery itself.

To rebuild Swiss Farms online presence, we have recently introduced new branding along with a responsive website with monthly news, delicious recipes from our butchers and exclusive competitions. We have seen the growth of customers since the launch, helping the butchery to sell more quality meat at a great value.

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Sutton Hoo Chicken

2017-10-18T16:18:13+00:00

Sutton Hoo Chicken

When you rear chickens better than any one else how do you achieve recognition, a premium proposition and increased sales when “free range” has become so commoditized and meaningless? Sutton Hoo have been leading the way in properly free range chicken for over 20 years since Charlie and Belinda Nash first started out on their farm in Suffolk.

We are working with the team to help them make more of their wonderful story and utterly delicious chicken and satisfy the UK appetite for great provenance, and great tasting food.

With new branding and an array of new marketing activity our first step is to recruit more artisan butchers and quality farm shops, introducing more people to properly free range slow grown Suffolk chicken.

Suttonhoochicken.co.uk

Sutton Hoo Chicken Packaging

Immediately upon working with Steve, it is obvious that he is highly experienced. Steve has really helped Sutton Hoo clarify what we wanted and which direction we needed to go in in order to drive sales forward and more clearly define our brand. We particularly loved how Steve respected our original branding and understood the importance of keeping some of our original identity whilst also helping us to move into a new chapter for our brand. We are very grateful to Steve and the team as ultimately they have helped us realise Sutton Hoo’s full potential as a brand.

Belinda Nash, Sutton Hoo Chicken
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