What started in 2008 as “we need a new web site” became a much bigger thought. At the outset the brand team needed help to find a simple communications idea to bring the KETTLE® Chips proposition to life, drive sales and build the brand.
We worked with the brand team from 2008 to 2013 to develop and implement a truly integrated brand communications plan. The brief considered all communications, and the programme started with a new TV campaign and new website.
In 2010 KETTLE® was voted the UK’s coolest snack brand. A promotional partnership with movie rental brand LOVEFiLM proved one of the most successful promotions ever and the new product launch, KETTLE Ridge Crisps quickly established nationwide distribution across most supermarket retailers.
‘Steve is an experienced and highly professional marketer. He has helped us across a number of different areas of the business, including Innovation and brand communication projects.
His input is invariably value adding and his easy manner builds strong relationships across all key stakeholders.’