Project Description

Paddy and Scott’s

The business required a distinctive brand identity executed consistently across all channels as the centrepiece of its growth strategy in high quality foodservice and high street coffee bars.

We created a brand strategy and brand articulation to bring clarity to the brand and prepare the way for a highly effective re-design of it’s identity, providing hands-on support managing the project from creative brief through to delivery and launch to the market.

The work launched in March 2013 and helped secure the brands first “high street” cafe in a partnership with national DIY chain B&Q.

www.paddyandscotts.co.uk

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