The Wicks Manor brand is well established regionally but, with an integrated “field to fork” proposition, it has the potential to develop an identity and reputation that is of national relevance.
In fresh food, consumers seek products and brands they can trust – quality produce, farmed and produced to the highest standards by real people who care. These are important qualities and the foundation stones for building a nationally credible meat brand
We joined the team at Wicks Manor in April 2016 to provide a complete package of marketing support to the family farming and butchery business; refocusing the brand on great taste and quality farm made produce; guiding the redevelopment of the new branding and new packaging, rebuilding the brand’s online presence, and increasing communications activity across the board
The family farming and butchery business has recently launched new branding and attractive new packaging across their product range, designed to encourage more people to try great quality, farm made pork produce. New space-efficient and stylish portrait packs are being introduced across the range to help retailers offer a wider range from their limited fridge space. The interest in the brand is growing amongst both customers, existing major retailers and new buyers.