Social media competitions are an effective way to engage with brand followers and build awareness of the latest brands news, new products and offers. For most brands, an active, thriving social media presence is important for building brand awareness, creating relationships and driving website traffic – so competitions can be a really great way to enhance these three areas.

Christmas is the season of goodwill, generosity and gifts and we provided all of that with our recent social media campaign for Munchy Seeds. The idea behind the campaign #FestiveFriday’s was to give something back to the fans over the festive period. The campaign offered munchy fans the chance to win fantastic Christmas prizes every Friday in the run up to Christmas. We handpicked a selection of foodie festive brand partners including Gnaw Chocolate, Hillfarm Oils and Paddy & Scotts Coffee to get involved with the social campaign.

The Munchy Seeds competition was launched on Facebook on Friday 30th November with additional campaign posts on Twitter and Instagram directing traffic back to the Facebook page. We used consistent branding and design for Festive Friday posts, so the followers could easily identify with both the campaign and the giveaway post for each week. The mechanics of the competition consisted of a simple Follow, Like & Share which proved to be really successful. They received an excellent volume of comments and reactions, with most followers sharing the post and/or getting their friends involved by tagging them.

In summary, a simple competition format combined with strong brand partners and a relevant seasonal theme contributed to an uplift in brand engagement and brand following.





















Please see full insights listed below.

Gnaw Chocolate
307 Likes 220 Comments 273 Shares

Munchy Seeds
224 Likes 175 Comments 210 Shares

Hillfarm Oils
188 Likes 132 Comments 180 Shares

Paddy & Scotts Coffee
159 Likes 117 Comments 143 Shares